Taylor Swift
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Not known for subtlety, Taylor Swift dedicated a whole-ass song to her changed reputation, with iconic lyrics like, “I’m sorry, the old Taylor can’t come to the phone right now/why?/Oh,’cause she’s dead.” By burying her label as an image-obsessed snake and rebranding it as the centerpiece of her new “Reputation” tour, Swift proved she has what it takes to come out on top of her years-long feud with #KimYe.