Hasbulla and NELK
In March 2023, Hasbulla pulled off one of his most astonishing stunts yet. Collaborating with NELK, he partnered with them to create an incredibly popular t-shirt featuring his face and name. Within just 48 hours of its launch, the t-shirt generated over $500,000 USD in sales, earning Hasbulla a cool $250,000 for simply posing for a few pictures. Not a bad payday at all.
In February 2023, NELK, a Canadian-American YouTube channel and entertainment company, embarked on an ambitious journey from the United States all the way to Dagestan, solely to meet the viral sensation. The team endured a sixteen-hour flight (luckily, in luxurious first-class seats) followed by a challenging seven-hour drive on icy mountainous roads. They were warmly welcomed by MMA legend Khabib Nurmagomedov, with whom they stayed during their visit.