‘Willy Wonka and the Chocolate Factory’
Partially funded by Quaker Oats as a feature-length commercial for a new range of chocolate (yes, really!), “Willy Wonka and the Chocolate Factory” ended up disappointing all involved. The 1971 film made $4.5 million on a $3 million budget (plus marketing), and as Quaker Oats didn’t actually have much of their planned chocolate range available at launch, the brand was eventually sold off at a loss.