Coca Cola’s ‘Hey Kid, Catch!’
In 1979 “Mean” Joe Greene was known as one of the toughest defensemen in the NFL. Hell, it was in his nickname. Then this ad aired during the Super Bowl. It changed his image. “I was suddenly approachable. Little kids were no longer afraid of me, and older people – both women and men – would come up and offer me a Coke,” said Greene.