Reebok’s ‘Terry Tate, Office Linebacker’
For a commercial that aired before YouTube existed, it somehow still became a viral phenomenon. Though it only aired once on national television, it was downloaded seven million times. The premise of a corporate office hiring a linebacker to keep people in line was irresistibly hilarious. Catchphrases like, “You kill the joe, you make some mo'” and “here comes the pain train” were endlessly repeatable.