Apple Won’t Let Villains Use iPhones
Product placement is a huge element of filmmaking. Brands are desperate to shove their products wherever possible. But they’re protective of how their products are perceived. Take Apple for example. They refuse to have their iPhones used by villains so people won’t associate their product with bad guys. This is a problem that writer and director Rian Johnson had to deal with while working on his film “Knives Out.”