NBA 2K13
In 2013, the “NBA 2K” franchise got a hip-hop overhaul. Jay-Z executive-produced the soundtrack, with his name and clout prominently featured in the game’s advertising. Jay included several of his own tracks in the mix, but also showed love to former friend Kanye West, NYC legends like Mobb Deep and Puff Daddy, and West Coast heroes like Too $hort.