Mind Boggling Examples of the Mandela Effect

Cheez-It vs. Cheez-Itz

Kellogg Company

Cheez-It is a brand of cheese cracker made by the Kellogg Company. These rectangular treats with the tiny hole in the middle are made with skim milk, spices, salt, and of course, cheese. But even though there isn’t a “z” at the end of the name, people pronounce it and spell it as Cheez-Itz. How this Mandela effect came to be is anyone’s guess, but it has become one of the most popular misconceptions.

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