Why Is Every Movie Poster Orange and Blue?

Aladdin

orange and blue movie posters
IMAGE BY: Original Vintage Movie Posters/Buena Vista Pictures

Stefan Sonnenfeld, a colorist who worked on the “Transformers” franchise, believes every film has its own unique color vocabulary. “There’s no specific colour decision-making process where we sit in a room and say, ‘We’re only going to use complementary colours to try and move the audience in a particular direction – and only use those combinations,'” he told The Guardian.

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