Why Is Every Movie Poster Orange and Blue?

Star Trek: Into Darkness

orange and blue movie posters
IMAGE BY: Paramount Pictures

Sometimes, “one size fits all” digital color correction comes from necessity. According to Sonnenfeld, “there are so many different formats that are being used, from film stock to digital capture, semi-professional to consumer cameras. Blending all that stuff and having it work cohesively is a very important part of the process.” Digital color correction is a huge part of that blend.

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