Why Is Every Movie Poster Orange and Blue?

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orange and blue movie posters
IMAGE BY: Walt Disney Studios Motion Pictures

Statistician and Stanford masters student Edmund Helmer looked past movie posters and films themselves to prove the ubiquity of orange-and-blue coloring. After downloading and analyzing 312 movie trailers’ different frames and color temperatures, he concluded the highest level of color temperatures used in trailers was orange. A close second? By now, you can probably guess. Blue.

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