Why Is Every Movie Poster Orange and Blue?

Guardians of the Galaxy Vol. 2

orange and blue movie posters
IMAGE BY: Walt Disney Studios Motion Pictures

Ultimately, digital color correction and color theory are just some of the tools in a filimmaker’s utility belt. What works for one project won’t work for another. And when color grading works best, according to Sonnenfeld, you won’t notice it at all. “It’s a latent tool,” he says. “It’s got this hidden power. And you don’t necessarily realise how important it is until it’s done incorrectly.”

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