Why Is Every Movie Poster Orange and Blue?

Star Wars: The Force Awakens

orange and blue movie posters
IMAGE BY: Walt Disney Studios Motion Pictures

Blame technology. For decades of film history, a movie’s natural photographed image received a photochemical color grade. In other words, the final filmstrip you saw projected in theaters got its colors from tactile, touchable, physical chemicals, not unlike the process of developing film in a darkroom.

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