Why Is Every Movie Poster Orange and Blue?

The Hobbit: The Battle of the Five Armies

orange and blue movie posters
IMAGE BY: Warner Bros. Pictures

When “O Brother, Where Art Thou?” came out, it was the first film to use an entirely digital color grade. And it changed the game for the film industry. Movie productions favor efficiency and cost-effectiveness, and the digital workflow is better for both. Every movie you’ll see in a theater this year will probably be graded digitally.

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