The Real People Behind Some of the Most Popular Memes Online Revealed

Bad Luck Brian

Reddit

Bad Luck Brian was an internet meme that rose to popularity in 2012, but the man in the photo actually thinks that he has incredible luck. Kyle Craven, the guy in the photo, said that his high school principle at the time told him that he had to retake his yearbook photo. The image was later licensed by companies including McDonald’s, Hot Topic and Spotify.  

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