The Real People Behind Some of the Most Popular Memes Online Revealed

You Know I Had To Do It To Em

Twitter / Instagram

When Twitter user @LuckyLuciano17k posted a photo of himself standing on the sidewalk near his home in Florida with the caption “you know I had to do it to em,” it didn’t have much of a response. But two years after it was posted in 2016 the photo started to be used as a meme. Nowadays, Luciano doesn’t use Twitter, but he still posts photos flexing his outfits on Instagram.

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