What Your Favorite Junk Foods Look Like When Rebranded for Hipsters

Fruit by the Foot, Before

IMAGE BY: Betty Crocker

For some reason, ‘90s kids were obsessed with getting their candy in tape form. Bubble gum? F–k you, Bubble Tape. Fruit Roll-Ups? Nah, we want that s–t by the foot. Fruit Roll-Ups were already a nicely processed step away from generic fruit leather, the most disgusting-sounding snack of all time. But it was still too close. Stretch it out into a tape, make the coloring even brighter and less natural, and then kids really wanted this garbage.

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