What Your Favorite Junk Foods Look Like When Rebranded for Hipsters

Cap’n Crunch’s Crunch Berries, Before

IMAGE BY: Quaker

Everything about the Cap’n Crunch’s Crunch Berries box screams at you. First, there are the crunch berries themselves, whose colors read like warnings. Then there’s the visage of the Cap’n, in which his eyes appear to be silently crying out for rescue. And the disembodied demand to “CRUNCH-ATIZE ME, CAP’N!” carries deeply discomfiting sexual undertones. The whole package is violently threatening.

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