Slim Jim, After
The only branding redirection left open to Slim Jim, then, is the most drastic of all: a name change. But since hipsters live pretentious lives of arch formality anyway, this is an elegant solution. Not only does it put a sock in Mr. Savage’s phantom screams from beyond the grave, it also lends a wholly unearned air of sophistication to a truly vile snack that remains, essentially, mashed-up and dried-out cow a–holes.