An Expert
As it happens, Jodi had work experience as a brand manager for Porter Novelli, a large PR firm in New York, before she’d become Vice President.
According to their profile, “Porter Novelli is a company best known for its position in the areas of technology, health and wellness, food and reputation management.” So, if anyone knew how devastating bad PR would be, it was Jodi. And she was more than equipped to engineer it.