Dove Body Positive Packaging
Cosmetics and toiletries brand Dove has long been running its “Real Beauty” campaign that constantly comes under fire for insensitivity. One such issue came from their range of “Body Positive” packaging, which allowed customers to purchase body wash in bottles that matched their own body’s shape. Dove’s team of marketing geniuses (and, presumably, their corporate overlord, Unilever) was somehow surprised that trying to segregate its customers according to body type wasn’t a popular move.