Malaysia Airlines Bucket List Giveaway
In 2014, attempting to regain some lost public goodwill following the unexplained loss of Flight MH370, Malaysia Airlines decided to give away free flights in a contest. The company’s mistake? They asked entrants to describe in 500 words or less what location they’d like to tick off their “bucket list.” For those who don’t know: a bucket list is a list of life goals a person wants to achieve before they “kick the bucket.” The company’s use of the playful term didn’t exactly strike the right note for an airline with a shaky recent history of keeping its passengers alive.