U2’s Forced Download for Apple Customers
The worst kind of promotional campaign is the kind that you can’t opt out of. In 2014, a deal between Apple and the band U2 saw hundreds of millions of iTunes users saddled with a digital copy of the band’s latest album, whether or not they actually wanted it. And many didn’t want it. Everyone involved was forced to offer an apology after customers complained about not being able to get Bono off their phones.