Pepsi’s ‘349’ Bottle Caps
In 1992, Pepsi rolled out a promotional contest to residents of the Philippines. Somewhere in the country was a special Pepsi bottle cap on which was printed the number 349. Whoever found the bottle cap would win a million pesos. The problem? Pepsi accidentally printed 800,000 bottle caps bearing the winning number, meaning that it had far, far more winners than anticipated. Cue riots, vandalism and theft when Pepsi announced it wouldn’t be delivering on its promised prize for every winner of the contest.