New Coke
The New Coke debacle is perhaps the most ‘80s story of all time. In an attempt to win back sales ground lost to Pepsi, Coca-Cola stopped selling their familiar cola recipe, replacing it with a “New” Coke that was far sweeter. Nobody liked the new version, and Coca-Cola suffered a massive drop in sales. The company soon returned the original formula to store shelves, redubbing it “Coca-Cola Classic.” Sales skyrocketed. Many people still believe the whole thing went exactly to Coca-Cola’s cynical plan.