Domino’s Pizza Tattoos
Domino’s Pizza in Russia came up with a weird promotion. They offered 100 free pizzas ever year for 100 years to 350 people who were willing to get the Domino’s logo tattooed on their bodies. The campaign proved so popular that Domino’s had to end it early. And the whole idea drew intense criticism about the poor taste of encouraging consumers to literally brand themselves in a show of loyalty to a behemoth international corporation.