The 12 Worst Company Logo Rebrands of All Time

You know corporate logos better than you think you do. And when these corporations, in their infinite wisdom, decide to change their familiar logos, you get these bad logo rebrands. So get ready for some schadenfreude. Because these are the worst rebranding fails imaginable.

Old Mastercard

IMAGE BY: MasterCard

There are some things money can’t buy. For everything else, there’s Mastercard. Although it’s likely the company spent a pretty penny on this iconic logo, which it launched in 1966. A red-and-gold circle interlock with a bold typeface telling us who they are. Until…

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