The 12 Worst Company Logo Rebrands of All Time

Syfy

IMAGE BY: NBCUniversal

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Do you still like science fiction? Boy, would the owners of what was formerly known as The Sci-Fi Channel like to punish you. In a self-contradictory move, the channel was rebranded as Syfy, a way to both abandon its sci-fi roots while insisting it still took them seriously. The costly rebrand confused fans and newbies alike.

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