The 12 Worst Company Logo Rebrands of All Time

New DeviantArt

IMAGE BY: Wix.com

As the wishful utopian ideals of the early internet shifted into the tech-bro hellscape we all know and are addicted to now, the DeviantArt logo charted a similar course. Whereas the old logo felt unique and inviting, this logo feels clipped, aggressive and alienating. Plus, eagle-eyed artists of the DA community claim it’s a ripoff of Russian design firm PlatzKart’s logo.

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