New Mastercard
[dx_custom_adunit desktop_id=”RTK_K67O” mobile_id=”RTK_5yk0″]
Now, Mastercard is making the gutsy call that consumers don’t need the names of their brands on their brands. They’ve removed the actual “Mastercard” text, citing an internal study that 80 percent of consumers recognize just the circles as representing the company. The remaining 20 percent of consumers are left to wonder why two floating circles are trademarked.