Victoria’s Secret
It’s obvious that Victoria’s Secret is desperate to keep afloat and will take almost any measure to do so. They have tried: new angels, third party brand collaborations, use of influencers, massive sale discounts, and even selling third party products (swimwear) and pushing new fragrances, cosmetics, clothing, etc. Despite their efforts, sales continue to fall, and VS is left closing multiple locations across the US.
I think their biggest issue is price. You need to pay $70 for cheap, shapeless lingerie. I could go to a department store and buy half-decent lingerie for $40-50, or a good lingerie store and buy quality lingerie for $70-80. Same with their clothing. Who pays $40 for a basic cotton jacket?
Story credit – Reddit/[deleted]