Forced Into A Corner
Burger King had noticed the bad press they were getting and rushed to do some damage control. Knowing that a video like Kevin’s could really hurt their brand, they issued a formal statement to LADbible on the matter.
“The Burger King brand and its many franchisees nationwide are committed to recognizing and celebrating the achievements of the thousands of people serving across a wide range of roles — all dedicated to providing our guests a world-class experience,” the statement said. But they were only making themselves look even worse.