Free Sandwiches
Arby’s once had a kind of deal where you got a free regular roast beef sandwich if you completed the customer survey. So, my buddies and I, when we were really hungry, would buy like an apple turnover—or whatever was cheapest—do the customer survey really quickly on a cell phone, then redeem the receipt for free roast beef. That was a sweet deal enough, but it got even better.
About 50% of the time, we’d get another customer service code to do another survey, which got us another free roast beef. We would have competitions to see who could get the most sandwiches.
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