A Worthwhile Promotion
There was a promotion a bunch of years back where Hoover included a plane ticket to select destinations around the world (from Europe) with any purchase of one of their products over $100. People could buy a vacuum that was like $109 and get a $600 plane ticket for it. Hoover ended up having to have people work crazy overtime to fulfill the demand for the cheapest model, and eventually they stopped honoring the promotion, which caused the people who hadn’t collected on it yet to sue them.
The company made 30 million from the promotion and lost 50 million in plane tickets and legal fees.
Story credit: Reddit / UYScutiPuffJr