Looking Ahead
Pointing to a much broader trend, the untapped marketing power of CGI models makes them an appealing option for many brands. After all, a digital image won’t demand an endorsement fee for a social media post tied to a product. While not as mind-bending as Shudu’s realism, CGI model Miquela frequently “posts” on behalf of beauty and lifestyle brands. With such a shift in advertising strategy, the quesiton must be asked–will the Instagram “It Girls” soon be replaced with digitally-created models?