Remain Stinky
If anyone dared to leave the coastal areas of America and decided to go to the west, they would be moving further and further away from vital water.
In a lot of places, something as simple as a bath could be too expensive to afford. People would use a cloth to wipe themselves down with, otherwise, they would choose to stay dirty and smelly. There was a deodorant, but it hardly made any difference. But what about splashing on some perfume?