The New Dream
What set Philani apart from many other homeless people in Johannesburg was that he was educated and an avid reader. After saving as much as he could, he bought second-hand books to sell from traffic lights to motorists.
To make the idea stand out, Philani first read each book himself. Now he could also “market” each by providing free “book reviews” to his customers so they’d know if they would like the book or not. The idea worked a treat and wasn’t Philani’s only brilliant idea.