Conducting a Social Experiment
The catch was that none of the potential participants could be aware they were really taking part in a sociological experiment. John needed to hide his identity in order to do this. As a result, he now looks like a homeless guy from head to toe!
To get into “character,” he ditched his costly outfits and automobiles and even acquired a terrible haircut. John’s unrecognizability was a must for his sociological experiment to take place.