“Build a Community Around Your Business.”
With his success in the fashion industry, Daymond John has a slightly different philosophy. His comment to Entrepreneur.com’s Eric Christopher makes it clear that sometimes it’s not about solving an existing problem, but creating a new need and a community around it. “You’ve got to build a community. Nobody needs to buy anything new in this world. They only buy it because there’s some form of community and/or need that you are supplying for them.”