“Don’t Overlook the Importance of Publicity.”
According to Barbara Corcoran in her comment to Entrepreneur.com in 2018, your business’s differentiating factor can also come from your marketing. “I’d say you need a publicity hook,” she argued. “Some hook, angle or gimmick that grabs the attention unfairly from your competitors.” In a world that’s heavily influenced by viral content, this advice makes a lot of sense.