“Focus on Selling.”
Mark Cuban also recognizes the significance of the public facing side of a business. One of his most frequent pieces of advice, including in a 2018 interview with Entrepreneur.com, is to focus on selling, which he claims can help to overcome other shortcomings. “There’s never been a business that succeeded without sales. So, if you focus on selling … if you’re able to sell … and that’s something that is one of your core competencies, then you’ll be okay.”