Alerting the Media
John knew pressure needed to be applied to both the squatters and the police force if this situation was going to change at all. And the best way to do that was to alert the media. He reached out to the local newspapers and channels to see if anyone would be willing to cover this story. They were. In fact, many of the local channels were greatly interested in the developing issue and the story gained local attention. Soon, it surpassed even the state-wide level and it reached national news. The entire country knew what was happening on John’s property.