Blockbuster Blunder
As Netflix’s popularity grew, Blockbuster’s popularity dwindled, but there was hope. In 2000, Netflix approached the video rental company with a proposal to handle the digital aspects of their business while they continued to run their physical rental stores. Blockbuster responded with a polite thanks but no thanks. Now there’s only one Blockbuster left in Bend, Oregon, while Netflix’s digital empire continues to grow by leaps and bounds around the world.