Rejecting the Beatles
In 1962, Dick Rowe, an executive at Decca Records rejected an unknown band from Liverpool who called themselves the “Silver Beatles” when they came in for an audition. The reason why he passed on the band was that he thought the popularity of guitar music would eventually fade.
Several months later, The Beatles signed on with the EMI label and became the hit they were destined to be. In fact, according to The Wall Street Journal, the band’s record sales grossed a reported $50 million in 1964 alone.