Star Wars Merchandise
When George Lucas was negotiating over the rights to get the film studio to greenlight his first “Star Wars” film, he made a mistake. He signed over the merchandising rights for all the films to 20th Century Fox. As a result, Lucas never got a penny from any of the action figures, Millennium Falcons or lightsabers ever sold.
This undoubtedly stung quite a bit since in 1978 “Star Wars” action figures exceeded $100 million in sales. That number has definitely increased over the years with the introduction of several films that followed the original trilogy.