Having light-up tires
You may be cool, but you will never be “illuminated tires” kind of cool. Goodyear first released its bold translucent tires in the ’60s. Not only were the wheels lit up, but the tires also came in a wide range of colors. These things illuminated like a lamp and were easy to spot on the road. This quote from a 1962 interview with a Goodyear executive definitely says a lot. It reads: “Goodyear’s translucent tire can be produced in any color to match the car… or perhaps the wife’s new outfit.”