Sweden Representing Fatherhood
In Sweden, putting fatherhood front and center is a big deal. This process is applied to various situations, including advertising. So, it’s not surprising that the photo on this diaper bag shows an adorable dad admiring his newborn baby who’s resting comfortably on his bare chest while his wife sleeps peacefully next to him. Now that’s a nice way to show that men do indeed have a kind and gentle side to them as well.