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Pelle Stellato suggested that Arby’s were getting more out of the bargain than they were letting on, saying “it would cost Arby’s more money in advertising than feeding him for life. Great business plan, pick the oldest guy in town, give him free food for life, and in return get massive advertising.”
Similarly, Watson Joe felt that Arby’s shouldn’t have sought so much publicity over a good deed: “Why has the news announce it? Do kind acts because you want to, not because you want your 15 minutes of fame…”